Compass
First, we define what "good" means for your organisation.
Signature Experience
Buildacommercialorganisationthatmeasurablywins.
Signature makes visible how your commercial team actually performs — and turns that into concrete gains in follow-up, conversion and customer value. Independently measured, with real results.
Prefer direct contact? Call 06 43 54 18 58 of email Signature.
What it delivers
Stronger commercial performance, backed by evidence.
Higher conversion
Every lead gets the same strong follow-up — with a concrete next step.
One standard
Teams, locations and channels work to the same commercial standard.
Higher customer value
Better conversations lead to larger deals and longer relationships.
Board-level insight
Factual observations, not opinions. Directly actionable decisions.
That's where Signature begins.
How it works
From boardroom ambition to demonstrable reality.
How it works
From boardroom ambition to demonstrable reality.
Measure
Real people move through the relevant customer journey as genuine customers.
Board Report
One evidence-based picture for the boardroom table.
Proof
0 of 0 tested telephone leads ended without a concrete next step.
Signature
Observation 014 — phone lead
Example — fictional data
A prospective customer calls with clear purchase intent. The customer is genuinely interested but does not propose a next step themselves.
Prospective customer
Clear purchase intent
Phone call
- Helped in a friendly manner
- Original question answered substantively
- Need explored only to a limited extent
- No relevant contact details captured
- No concrete next step offered
Interaction ends
The prospect leaves the conversation without a clear next step.
Reality gap
What the board expects, alongside what the customer experiences.
Leadership expects
With clear purchase intent:
- 01
Understand the need further
- 02
Capture relevant contact details
- 03
Proactively offer a concrete next step
Reality
What was observed in this interaction:
- 01
Need explored to a limited extent
- 02
No contact details captured
- 03
No concrete next step offered
Reality gap
A genuine prospect leaves the interaction without a clear next step.
Outcome
From observation to boardroom decision.
Signature doesn't deliver a stack of mystery-shopping reports. We translate independent observations into management information the board can act on.
- 01
Compass
- 02
Observations & evidence
- 03
Signature Pulse
- 04
Board Report
- 05
Board Session
- 06
Measure again
Signature Pulse
September
Example — fictional data
14 observations conducted
- Strong
Accessibility
Most tested contact moments were picked up within the agreed standard.
- Attention
Needs exploration
Multiple interactions remained strongly focused on answering the customer's initial question.
- Possible pattern
Concrete next step
For several tested leads with clear intent, no concrete next step was offered.
Critical escalations
0
Who it's for
For organisations with commercial ambition and multiple teams in the customer journey.
- multiple employees with independent customer contact;
- sales, service, or multiple locations in the customer journey;
- meaningful value per lead or customer;
- the board is no longer present at every touchpoint.
2-minute scan
Five questions on your grip on commercial practice.
One question per screen. No details needed to get started.
