i.
The Check-in.
A substantial first reading of where your house actually is. Six to eight weeks. Two visits per lens.
The offering
The Signature Standard.
A continuous, private definition of excellence — built with you, held to by us, year after year.
The Standard is the answer to the only question that matters:
what does service look like, here, on the best night this house can have.
how it begins
From the Check-in to the Compass.
ii.
The Strategy Session.
Together, in one owner-led half day, we shape the language of your Standard — in your own words.
iii.
The Standard, begun.
From that moment, every visit, every report, every page of the Compass is measured against it.
your year, in pulses
Four pulses. One reckoning.
02
Connoisseur visits
Industry insiders. Long-form reports.
02
Guest visits
Real customers at your price point.
04
Compass updates
Quarterly, in writing, with the owner.
01
Annual Review
One day. Either party may walk away.
The fee is fixed for the year, billed quarterly, and includes everything but the travel expenses.
on the question of price
We do not publish the figure publicly,
because the figure is not the point.
We are a small practice with a deliberately small client list. The Dual Qualification will tell us, and tell you, whether the investment is right for where your house is now.
boundaries
What the Standard is not.
Not a certification.
We award no stars, no badges, no public scores.
Not a benchmark report.
We do not tell you how you compare to other houses.
Not a one-time audit.
The Standard exists in time, not in a binder.
Not transferable.
Each Standard is unique to its house, by design.